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2009.09.18 12:56:24
Sock puppets and spin
My mum believes every word David Icke says: The world is run by lizards who rule us through an intricate conspiracy of lies and disinformation and after her recent experiences with estate agents I can see where she’s coming from.
The estate agent recommended a solicitor because they would be, ‘faster and more efficient because of their established relationships’ when in fact they just put the conveyance contract up for tender through a third party and got a juicy commission. Is this sharp practice or brand extension?
 
When did good old fashioned bullshit gather such a lexicon of euphemisms around itself? I started writing a blog on an estate agent’s tenuous grasp of the truth and found that social networks and communities are birthing a whole new vocabulary to describe lying. We’re all aware of trolls and sock puppets that use false identities to insert ‘contributions’ like this one from a Bournemouth councillor.
 
Astroturfing was a new one on me, it’s  when an artificial grass roots campaign is developed by marketers to produce a ‘spontaneous’ rush from Joe Public to post about a particular site, product company of whatever, Joe Public being of course some cynical marketer posting under several names.
 
I had a coffee with a good friend this morning who said it would be almost impossible to go through a day without lying if you include the ‘lightweight lies’ like ‘Hey, you look good today’ or ‘No problem, I can raise 140,000 new order codes by Friday, don’t worry anyone could lose them’ and ‘Yes, darling they’d love to have you in the school art club, you have a unique talent’
 
I think it can be done and am prepared to prove it and dispel my mother’s Lizard myth! Not today though I’ve got a client lunch in 10 minutes.
 
Huge thanks to www.wikipedia.org as ever for their excellent examples.



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