
About Behind The Lines
Behind The Lines was created with a simple idea: leadership and organisational development should be practical, relevant and grounded in real business challenges.
Our work is shaped around each client organisation. Rather than delivering standardised programmes, we design development that reflects the context, culture and priorities of the businesses we support.
We exist to share knowledge that helps businesses grow.
Behind The Lines brings together experienced consultants, coaches and trainers who work with organisations to strengthen leadership capability, improve decision-making and support sustainable business growth.
Our work combines practical commercial experience, academic insight and structured development programmes designed to deliver lasting impact.

Practical experience.
Thoughtful development.
Behind The Lines was created with a simple idea: leadership and organisational development should be practical, relevant and grounded in real business challenges.
Our work is shaped around each client organisation. Rather than delivering standardised programmes, we design development that reflects the context, culture and priorities of the businesses we support.
Our team includes experienced executives, accredited coaches, facilitators and academic specialists who bring different perspectives to leadership development and organisational growth.
We work with organisations of all sizes, from smaller specialist businesses through to large institutions, helping leaders think clearly, build stronger teams and navigate change with confidence.

Melanie Roberts, MBA (Tech Mngt) C.M.B.E, FHEA, PGCLT
Founder & CEO
Melanie is an experienced Management Trainer and Visiting Lecturer in Strategy and Leadership, working with organisations from ambitious SMEs to major brands such such as the BBC, Dentsu and The stage to sharpen commercial strategy and accelerate sustainable growth. Mel is an expert contributor on Operational Excellence for the government backed Help to Grow programme.

Olivia Gadd MBA
Accredited coach and trainer
Olivia is a Non-Executive Director, trustee, consultant, and executive coach. She brings global experience in professional services, B2B, design, and marketing, specialising in innovation, growth, and leadership development.

Richard Keogh
Accredited coach and trainer
Richard is a seasoned business leader with experience as Managing Director and Commercial Director. He mentors MBA students at Kingston University and coaches business owners to navigate growth and complex challenges.
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Simon Hassell, MBA
Strategy & Transformation Lead
Simon has 30+ years in publishing and media, leading projects from family businesses to global companies. He specialises in strategy, digital transformation, subscription models, and data migration programmes.

Andy Harmer
Organisational Development & Executive Coach
Andy is an organisational development consultant and executive coach with international experience. He focuses on leadership effectiveness, culture, team dynamics, and strategic change, using a hands-on, experiential approach in coaching and facilitation.

Rebecca Halifax, MBA (Tech Mgmt)
Leadership, People & Performance
Rebecca is a people and operations leader who helps organisations perform at their best by getting the human side right. She works with leaders to navigate complexity and turn people challenges into practical solutions.
Meet the Team
Behind The Lines is built around a network of experienced practitioners who combine commercial expertise with coaching, facilitation and leadership development.

Working With Us
We believe the most effective work begins with a conversation.
Understanding the context of your organisation, including its challenges, ambitions and culture, allows us to design development that is both relevant and impactful.
Whether supporting emerging leaders, facilitating strategic conversations or coaching senior teams, our aim is always the same: to help organisations grow through stronger leadership and clearer thinking.
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Let’s start with a conversation
If you would like to explore how we could support your organisation, we would be pleased to hear from you.
